An excellent video that also touches on a subject that’s close to my interest/thesis from last year. Cars, Brands, Intentions and Perception.
Posted in 2006
and then again in 2011 by Morph Films for Fletcher Burwell-Taylor Ltd
Looks like this was an updated mechanism that was started by Robert Jupe in 1830.
Chanel is synonymous with timelessness. The brand’s coveted 2.55 bag (which is in fact its “date of birth”, February, 1955) continues to gain popularity for its classic design and longevity. Many people’s handbag collections have sprinklings of Chanel accessories from decades ago that never seem to age.
Mademoiselle Chanel designed her accessories to be both practical and sensible. To her, the accessories signified true emblem of luxury and elegance. This remains true to this day with Karl Lagerfeld at the helm of the brand.
When Coco Chanel began to design the classic bag, she strove for functionality. For this reason, the bag showcases a double flap with has a zip-fastened pocket inside it, intended as a secret place for storing a love letter or blank notes. On the inside of the bag there are three bellow pockets, also meant to store a lady’s necessities like lipstick.
Coco also insisted that the bag had to have body, which is why we see the quilted diamond shaped pattern that adds volume to the shape. The garnet colored lining matches the color of the uniform she wore in the orphanage, while the double C is stitched like a coat of arms. The iconic rectangular clasp that is gilted with gold, the famous leather and chain shoulder strap had never been seen on a handbag before Coco Chanel added them.